Questions and answers about both politics AND crap!!

Saturday, January 7, 2012

Is instant coffee better than real coffee?

Most instant coffee is real coffee. Coffee is brewed then has the moisture extracted. You reconstitute it.
That being said, the target market for instant is people who aren't big coffee aficionados in the first place so it makes no economic sense to use the best coffee to produce instant.
In other words, most regular instant users will likely be unimpressed by the best of coffees while coffee fans will shun instant except as a last resort.

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